Why Roxy®
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EARLY SEASON APPEAL
Harvested from early - late February throughout New Zealand. Harvests at least a week earlier than Royal Gala. This is not only beneficial for growers from a labour perspective, but kickstarts the New Zeland apple season in key markets.
INFATUATING PINK COLOR
Roxy apples have a stunning vibrant pinky colour. This colour appeals to premium markets and high-end distribution channels.
TESTED VARIETY
Roxy® was developed over 20 years, has had test plantings from Gisborne down to Canterbury, and has had trial marketing for the past
ENRICHED FLAVOUR
Roxy® has an enriched flavour deriving from a heritage gala (not a gala sport!) This variety is bringing back the big flavour!
FASCINATING STORY
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